MENU

Blog & News

2024 Giving Tuesday Toolkit

Campaign Dates: 

Giving Tuesday: December 3rd, 2024 

End-of-Year Giving: December 3rd – December 31st, 2024 

 

Overview 

Thank you for supporting Woman to Woman Mentoring! This Giving Tuesday and End-of-Year Giving season, we’re counting on your help to amplify our message and raise critical funds for women’s mentorship programs. This toolkit provides simple, effective tools to help you spread the word, inspire others, and motivate donations! 

 

All the Ways to Give This Season:

  • Donate to our organization via our easy online donation page. You may also make a donation via check to 22 South Market St, Frederick, MD 21701 Ste 321
  • Purchase any of our Woman to Woman Mentoring Merch! We have a variety of items and it is a perfect way to get some holiday shopping done!
  • Share your story! We know that W2WM has helped over 500 women connect and thrive but other’s don’t! This is your chance to share how Woman to Woman has changed your life!
  • Create a Facebook fundraiser. Looking to do more for W2WM? Creating a fundraiser will provide a chance for people in your network to give to a cause that you care deeply about! Check out the tips on how to create your own Facebook Fundraising Page.
  • Employers often offer a charitable giving match program to support employees philanthropic goals. Check with your employer to see if this is something that they participate in. It’s a great way to maximize your support and demonstrates your commitment to giving. Please let us know if you need additional details for your employer to complete a match request.

 

How to Spread the Word

Share on Social Media 

Social media is a powerful tool, and you can help us reach a wider audience by sharing posts on your personal channels. Here’s how: 

Suggested Post Template 1 – For Giving Tuesday (December 3rd): 

Today is #GivingTuesday, and I’m supporting Woman to Woman Mentoring to empower women through mentorship! Join me in giving today and make a real impact. Every donation helps provide resources and opportunities for women in your community. 

(Right click on images to save)

👉 https://www.womantowomanmentoring.org/donate/givingtuesday/ 

#EmpowerWomen #MentorshipMatters #GiveToGive #w2wm #mentoringwomen #communitypartner #givingtuesday   

Suggested Post Template 2 – For End-of-Year Giving: 

As we close out the year, I’m proud to support Woman to Woman Mentoring. Their mission to provide mentorship and opportunities for women is changing lives. Consider a donation today—you’ll not only help women grow but also enjoy tax benefits before the year ends! 

👉 https://www.womantowomanmentoring.org/donate/givingtuesday/ 

#YearEndGiving #EmpowerWomen #Mentorship #ChangeALife #w2wm #community #seasonofgiving 

Instagram/Facebook Stories Template: 

– Use photos and videos (provided below) to share impactful moments from the program or testimonials. 

(Right click to save these Graphics) 

                         

– Add a call to action: Swipe up to donate or Link in bio to donate.  

Link: Giving Tuesday & End of Year Donor Page

Important Tips for Sharing: 

Use Hashtags: #GivingTuesday, #EndOfYearGiving, #EmpowerWomen, #MentorshipMatters, #ChangeALife, #empoweredwomenempowerwomen #seasonofgiving 

Tag Our Organization: LinkedIn | Instagram | Facebook

Personalize the Message: Feel free to share your own connection to the organization, whether through your experiences or personal story. 

Example:  “ I support W2WM because of the impact they have made on my life. I was new to Frederick and wanted to build a community. I reached out via social media and was directed to participate in a Mentoring Circle with Woman to Woman Mentoring. From the very first session, I felt welcomed and in a safe space and I would love for another woman to feel this community connection like I did!” 

Send Personalized Emails to Your Network 

You can inspire your friends, family, and colleagues to join the campaign by sending a simple email.  

Suggested Email Template for Donors to Send: 

Subject: Help Empower Women This Giving Tuesday—Join Me in Supporting Woman to Woman Mentoring! 

 Hi [Name], 

I’m excited to share that today is #GivingTuesday—a global day of giving! I’m supporting Woman to Woman Mentoring because they’re doing incredible work providing mentorship to women in need. Their programs are changing lives, and I’d love for you to join me in supporting them. 

Every donation, no matter the size, makes a huge difference. Your gift will directly support women seeking mentorship, career guidance, and personal growth. 

Here’s how you can help: 

Donate here: www.womantowomanmentoring/donate/givingtuesday/

Spread the word with your own networks—use the hashtag #GivingTuesday and tag @w2wminc! 

Thank you for considering a donation, and for helping make a difference for women in need this holiday season! 

Best regards,   

[Your Name]   

Create a Personal Fundraising Page on Facebook

We encourage you to create a personal fundraising page where you can share why you support our organization and raise funds directly. It’s easy to set up, and we can provide guidance if needed! 

Fundraising page elements: 

  • Personal Story: Share your connection to the cause. 
  • Clear Call-to-Action: Encourage friends and family to donate. 
  • Progress Tracker: Display your fundraising goal and real-time updates. 

Here is a helpful link on how to start your own fundraising page on Facebook: https://bit.ly/3V2FLnF  

 

Promotional Materials and Content

We’ve created a variety of ready-to-use materials that you can simply download, share, and post. Here’s what’s included in your toolkit: 

Social Media Graphics & Visuals: 

Infographics: Share easy-to-understand visuals that explain how your donation will impact the women we serve. 

Use Stories for Storytelling 

Highlight success stories from the women in your mentorship programs. Sharing a compelling, human-centered story about how the organization has changed a life can be a powerful motivator for others to give. 

 

Thank You for Your Support! 

We’re deeply grateful for your partnership in empowering women through mentorship. Your efforts in promoting this campaign, whether online or through personal outreach, will make a lasting difference. 

If you have any questions or need additional resources, please reach out to our Development and Marketing Assistant, Alex Edwards at [email protected]  

Together, we can make this holiday season a time of lasting impact for women in need.  

You Might Also Like...

 

11.01.2020

Mentee Spotlight: Cat Dorsey, Community Supporter + Entrepreneur

I am the Director of Client Services at The Religious Coalition, a nonprofit that works to alleviate the effects of poverty on #FrederickCountyMD residents, where I manage our emergency financial assistance programs. Joining the Woman to Woman Mentoring, Inc.’s CORE Program opened different doors for me.

Read More

 

01.18.2021

Mentee Spotlight: Lusmerlin, Artist of the Black Lives Mural

by W2WM Senior Program Assistant Andrea Baker “When I began the CORE Program, I had just arrived in Frederick, and was starting from zero. No job, no friends, no family around me (only my new husband). People don’t really know how much anxiety and stress that actually entails, all the

Read More

NEWSLETTER SIGN-UP

Praesent diam massa, interdum quis ex id.

Get to Know Us

Discover how Woman to Woman Mentoring helps women move beyond limits by connecting them with mentors, community and possibilities.
Join Us
Donate